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Creative Advertising - Miriam Sorrentino, Laurence King je v e-shopu Knihyprekazdeho v kategorii knihy za cenu 28,45 €. Všechny knihy koupíte online v internetovém obchodě Knihyprekazdeho, kde máme další zboží od značky Slovart.
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.
