Promotional Items

Print and Production Finishes for Promotional Items, the third title in this series, explores the creation of promotional items from a production and manufacturing point of view. With succinct text and specially commissioned photos it shows, at one g lance, the effects that can be created and the printing and production techniques used to achieve them. Work across all budgets and production/print runs is showcased, revealing the skills and techniques that allow creative solutions that grab the au diences attention.